2.4 Consumer Behaviour & Holidays Case Study Example | Topics and Well Written Essays - 1500 words

2.4 Consumer Behaviour & Holidays - Case Study Example be able to plan for a holiday successfully since every time they do so, other more important activities come in between and make them think otherwise about having a holiday. This makes holiday to be categorized under the fourth quadrant of self-satisfaction. In this quadrant, the holiday consumer would be having information about a holiday place, they haven’t been to that place before, they haven’t planned to go there but the thought to do so might have just been an impulse one which just came immediately the thought to go for a holiday rung in their minds. They then visit the place, they might feel the place is really refreshing and good for a holiday, after that, they will decide to treat themselves in the holiday place and have some good time. Therefore this is the model of Do-feel-learn. This may contrast a bit with the CBDP model where the holiday consumer will have to recognize the need for the holiday first, they then go on an information search about the best or appropriate place they would want to go to for a holiday, they would then evaluate and analyze the various alternatives they just found from the search to decide on the best and appropriate holiday purchase, they then make the decision to make the appropriate purchase which is making the decision to visit the place of choice, and finally have a post-purchase evaluation on whether the holiday place of choice was the best or failed to meet the expectations (Schiffman, Kanuk, & Hansen.H, 2008). The consumers who use the CBDP model therefore seem to be those consumers who are keen about what they purchase before they do the purchase. They most of the time work on a budget and would choose what will fit in their budget. This therefore is a more appropriate way to do a holiday purchase than to just carry out a blind purchase on something you have no idea about. Consumers normally carry out information search for all the products before they make the purchases. The information search on these